Generate your brand in-agent, then keep tokens, components, and copy on-brand over MCP.
Connect Runs on your machine
claude mcp add mcp-server -e BRAND_API_KEY=<BRAND_API_KEY> -e VARIEL_API_URL=<VARIEL_API_URL> -e ANTHROPIC_API_KEY=<ANTHROPIC_API_KEY> -- npx -y @variel/[email protected]
{
"mcpServers": {
"mcp-server": {
"command": "npx",
"args": [
"-y",
"@variel/[email protected]"
],
"env": {
"BRAND_API_KEY": "<BRAND_API_KEY>",
"VARIEL_API_URL": "<VARIEL_API_URL>",
"ANTHROPIC_API_KEY": "<ANTHROPIC_API_KEY>"
}
}
}
}
{
"mcpServers": {
"mcp-server": {
"command": "npx",
"args": [
"-y",
"@variel/[email protected]"
],
"env": {
"BRAND_API_KEY": "<BRAND_API_KEY>",
"VARIEL_API_URL": "<VARIEL_API_URL>",
"ANTHROPIC_API_KEY": "<ANTHROPIC_API_KEY>"
}
}
}
}
{
"servers": {
"mcp-server": {
"type": "stdio",
"command": "npx",
"args": [
"-y",
"@variel/[email protected]"
],
"env": {
"BRAND_API_KEY": "<BRAND_API_KEY>",
"VARIEL_API_URL": "<VARIEL_API_URL>",
"ANTHROPIC_API_KEY": "<ANTHROPIC_API_KEY>"
}
}
}
}
Replace the values in angle brackets with your own. Keys stay on your machine; we never see them.
Tools
This server runs locally, so its tools are listed by your MCP client once it starts.
Environment variables
| Name | Description |
|---|---|
BRAND_API_KEYRequired, secret | Your Variel project API key (bsk_…) to connect an existing brand. Get it from your Variel dashboard, or run `variel-mcp login` to provision one via browser sign-in (no copy-paste). You can also start keyless and generate a brand with generate_brand_kickoff. |
VARIEL_API_URLOptional | Override the Variel API base URL. Defaults to https://variel.ai. Optional — for self-hosted or staging. |
ANTHROPIC_API_KEYOptional, secret | Anthropic API key. Required only for grade_visual_quality, generate_component, and Tier-2 validate_copy. Optional for all other tools. |
Details
| Package | @variel/[email protected] (NPM, stdio) |
| First published | 1 Jul 2026 |
| Last updated | 1 Jul 2026 |
| Registry name | ai.variel/mcp-server |
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