Google Business Profile & Local SEO Checker

Connect Remote server

claude mcp add --transport http gbp-local-seo https://mcp.kangaroogrowth.com.au/mcp

{
  "mcpServers": {
    "gbp-local-seo": {
      "url": "https://mcp.kangaroogrowth.com.au/mcp"
    }
  }
}

{
  "servers": {
    "gbp-local-seo": {
      "type": "http",
      "url": "https://mcp.kangaroogrowth.com.au/mcp"
    }
  }
}

Settings > Connectors > Add custom connector
URL: https://mcp.kangaroogrowth.com.au/mcp

Tools 12 found in our last check

• check_business_name

  Checks a Google Business Profile name against Google's naming rules (no keywords, locations, taglines, phone numbers, hours). Keyword-stuffed names are the most common cause of suspensions. Returns PASS/RISK/FAIL, each problem with its fix, and the likely real name.

• check_gbp_description

  Checks a Google Business Profile description before it's saved: the 750-character limit, links, prices or promotions (not allowed), keyword stuffing, AI-style filler, missing area or services, and what shows before 'More'. Gives a four-block structure that works.

• check_gbp_post

  Checks a Google Business Profile post before publishing so it doesn't get rejected: phone numbers in the text (a top cause of silent rejections), link shorteners, contact details, all caps, gimmicky punctuation, regulated products, length. Returns fixes and a three-line post for…

• audit_gbp_profile

  Scores a Google Business Profile out of 100 from the details you give (categories, reviews and review recency, photos, services, products, posts, links, hours, service area) and returns a priority-ordered fix list. Weighted by what actually brings in calls. Unknown fields are li…

• build_review_link

  Turns a Google Place ID into a direct 'write a review' link that opens the review box, plus a printable QR code image. Catches the common mistake of using a CID or Maps ID instead of a Place ID.

• check_review_request

  Checks the SMS or email a business sends to ask for Google reviews against Google's review policy and the Australian Consumer Law: incentives, review gating (only asking happy customers), asking for 5 stars, scripting the review. Returns problems, fixes and a compliant template.

• check_review_reply

  Checks an owner's reply to a Google review before posting it: privacy leaks (addresses, invoice numbers, health details), offers to change a review, argumentative tone, generic one-liners, length. Gives advice suited to the star rating.

• suspension_triage

  For a suspended, disabled, unverified or limited Google Business Profile: ranks the likely causes from yes/no answers, says whether to appeal, re-verify or wait, and lists the evidence to gather plus a video verification shot list. Answer what you know and leave the rest out.

• audit_website_local_seo

  Fetches one public web page and checks its local SEO layer: title and H1 naming the service and area, click-to-call link, LocalBusiness schema, name and phone matching the Google profile, indexability, robots.txt, sitemap, mobile viewport, forms, review proof. Returns a score an…

• compare_nap

  Checks that a business's name, address and phone (NAP) match across directory listings, ignoring formatting differences (St vs Street, +61 vs 0, Pty Ltd). Paste each listing's details or text. Returns real mismatches and a list of Australian directories worth having.

• draft_spam_report

  Drafts a factual report about a competitor's Google listing that breaks the guidelines (keyword-stuffed name, fake address, duplicates, fake reviews, closed business), with where to send it and the evidence to attach. Only drafts the text. Nothing is submitted.

• optimisation_checklist

  Returns the full step-by-step Google Business Profile optimisation checklist an agency works through (categories, name, description, contact links, service area, hours, attributes, services, products, photos, reviews, posts, booking, website and citations), tailored to the trade…

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