Persuasion Taxonomy

Connect Remote server

claude mcp add --transport http persuasion-taxonomy https://taxonomy.coppica.com/mcp

{
  "mcpServers": {
    "persuasion-taxonomy": {
      "url": "https://taxonomy.coppica.com/mcp"
    }
  }
}

{
  "servers": {
    "persuasion-taxonomy": {
      "type": "http",
      "url": "https://taxonomy.coppica.com/mcp"
    }
  }
}

Settings > Connectors > Add custom connector
URL: https://taxonomy.coppica.com/mcp

Tools 9 found in our last check

• plan_marketing_copy

  Plan any piece of marketing copy, whether it's an ad, a landing page, a sales page or sales letter, an email, a subject line, a social post, a headline or a video script. It takes the goal, the reader and the offer, and returns which of the nine questions every reader silently a…

• diagnose_marketing_copy

  Review, critique or roast any piece of marketing copy, whether it's an ad, a landing page, an email, a sales page, a social post or a script, and find out why it might not persuade. It takes the copy and line-by-line labels naming the reader question each persuasive line answers…

• explain_why_not_converting

  Work out why an ad, a landing page, an email or a whole funnel isn't converting, starting from what you can see. Maybe people don't click (a low CTR), or they click and bounce, or they read and don't buy. Maybe they abandon the checkout or the form, the leads never buy, customer…

• find_persuasion_techniques

  Search the Persuasion Taxonomy, 767 named persuasion techniques documented from real advertising and organized by the nine reader questions they answer. It takes a plain description of what the copy should do, like handle a price objection, make an opening less generic, prove a…

• get_persuasion_technique

  Look up one persuasion technique by its ID (like PT-PRV-10000), its slug or its name. You get the full definition, why it works, when it lands and when it backfires, real examples from advertising, related and opposite techniques, and a link you can cite. It answers questions li…

• check_headlines

  Check headlines, email subject lines, ad openings, video hooks, social post openings and first lines, and compare options against each other. For each line it tells you whether the line does its job in that spot, meaning which of the nine reader questions it answers, and whether…

• check_marketing_claims

  Check whether marketing claims and calls to action are specific enough to believe. It catches the vague superlative, like "the best" or "#1", that readers discount on sight. It catches promises with no proof behind them and results with no mechanism, and it flags the generic but…

• plan_ab_test

  Plan an A/B test for marketing copy. It takes the current conversion rate, the smallest lift worth detecting and the daily traffic, and returns how many visitors each version needs and how many days to run. It also frames the test as two different answers to the same reader ques…

• read_ab_test_result

  Read the result of an A/B test. You get each version's conversion rate and lift, whether the difference is statistically significant, the confidence interval, and the chance each version really beats the original. It also warns you about the things that make a test result lie. T…

Details

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