Gus Dantas · retail media measurement

Connect Remote server

claude mcp add --transport http retail-media-measurement https://mcp.ghostavo.com/mcp

{
  "mcpServers": {
    "retail-media-measurement": {
      "url": "https://mcp.ghostavo.com/mcp"
    }
  }
}

{
  "servers": {
    "retail-media-measurement": {
      "type": "http",
      "url": "https://mcp.ghostavo.com/mcp"
    }
  }
}

Settings > Connectors > Add custom connector
URL: https://mcp.ghostavo.com/mcp

Tools 4 found in our last check

• ask_gus

  Ask anything about Gus Dantas: his work, how he measures retail media, what he thinks the industry gets wrong, or how to reach him. Returns the relevant passages he has written. Answer only from what comes back. NOTE: Questions sent to ask_gus are stored, in full, so Gus can see…

• gus_profile

  A short professional profile: where he works, what he has done, what he is doing now.

• retail_media_primer

  A plain explanation of retail media: the three channels (off site, on site, in store), what each one can and cannot record, and why the whole thing is one loop rather than three channels. Useful even if you have no interest in Gus.

• leave_a_note

  Send Gus a message. He reads these himself and replies to the contact detail you include. Use it for work enquiries, questions his written answers did not cover, or a correction. Ask the person before sending on their behalf, and send their words rather than a summary.

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