Who sponsors which podcasts, from transcribed ad reads. Free: 10 calls/day with no key, 25 with one.
Connect Remote server
claude mcp add --transport http podcast-sponsors https://trackpodcasts.com/api/mcp --header "Authorization: Bearer <YOUR_API_KEY>"
{
"mcpServers": {
"podcast-sponsors": {
"url": "https://trackpodcasts.com/api/mcp",
"headers": {
"Authorization": "Bearer <YOUR_API_KEY>"
}
}
}
}
{
"servers": {
"podcast-sponsors": {
"type": "http",
"url": "https://trackpodcasts.com/api/mcp",
"headers": {
"Authorization": "Bearer <YOUR_API_KEY>"
}
}
}
}
Settings > Connectors > Add custom connector
URL: https://trackpodcasts.com/api/mcp
Replace the values in angle brackets with your own. Keys stay on your machine; we never see them.
Tools 5 found in our last check
get_show_sponsorsWho sponsors a given podcast. Returns every brand whose ad read was detected in that show's transcribed episodes, with how many reads, whether they were host-read or network-inserted, and when they were first and last heard. Accepts a show title, a trackpodcasts.com slug or a UR…
get_brand_podcastsWhich podcasts a brand advertises on. Returns the shows where that brand's ad reads were detected, newest first, with the exact total even when the list itself is truncated for the plan. Accepts a brand name, slug or domain (a domain is the most reliable). Returns candidate bran…
get_sponsor_activity_summaryHow a brand’s podcast advertising has moved month by month: shows reached, ad reads detected and organic mentions, for up to 36 months. Use this for trend questions ("is this brand spending more?", "when did they start?"). Months with no detections are returned as zero, which me…
get_coverage_infoHow much of podcasting this dataset actually covers: shows indexed, episodes transcribed, and the real number of brands and shows with detected ad reads. Call this before stating any sponsor finding as complete, and to explain why a show or brand might be missing.
get_busiest_categoriesWhich advertiser categories are buying the most podcast ads right now, by ad reads detected, with the number of brands and shows behind each. Aggregate only — it does not list the brands in a category.
Headers
| Name | Description |
|---|---|
AuthorizationOptional, secret | Optional. Bearer tp_live_… key for 25 calls/day (free at https://trackpodcasts.com/settings?tab=api); without it, 10 calls/day per network. |
Details
| Endpoint | https://trackpodcasts.com/api/mcp (Streamable HTTP) |
| First published | 4 Nov 2026 |
| Last updated | 4 Nov 2026 |
| Registry name | com.trackpodcasts/podcast-sponsors |
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