Taseli

Connect Remote server

claude mcp add --transport http taseli https://mcp.taseli.co.il/mcp

{
  "mcpServers": {
    "taseli": {
      "url": "https://mcp.taseli.co.il/mcp"
    }
  }
}

{
  "servers": {
    "taseli": {
      "type": "http",
      "url": "https://mcp.taseli.co.il/mcp"
    }
  }
}

Settings > Connectors > Add custom connector
URL: https://mcp.taseli.co.il/mcp

Tools 35 found in our last check

• get_results

  How the whole business is doing, exactly as Home shows it: Home's verdict sentence first, then results in the business's own word (leads, sales, calls…) over the last 28 full days against the 28 before, the cost per result, this month's spend against the budget, results per week…

• get_learnings

  What Taseli has learned about each ad account from its own results: risks, insights and opportunities, each with how sure it is, the evidence and since when it holds. Useful for 'what did you learn?', 'what works here?', 'what should worry me?'.

• get_site_watch

  What Taseli sees on the business's website, re-read every few days: current offers, product prices, when it last checked and when it last changed, and the recent site-change alerts (new offers, price moves). Useful for 'did the site change?', 'is there a sale on the site?', 'do…

• get_ad_set_health

  Every running Meta (Facebook and Instagram) ad set: Meta's learning status (learning, learned, learning limited), results in the last 7 days against the ~50 a week Meta needs to finish learning, daily budget, and this week vs last week of reach, frequency (how often each person…

• get_business

  The business card every Taseli decision starts from: offer, area, customers, voice, the economics (margin, customer value, the cost per result or ROAS that breaks even), each ad account's goal, target and monthly budget, the owner's own rules and preferences (they outrank best p…

• crm_status

  Read only. Whether the business's CRM (HubSpot, Pipedrive or monday.com) is connected to Taseli, when it was last pulled, how many deals the last pull read and how many matched an ad lead, which open CRM stages are still on 'not yet' (their deals teach the ad platforms nothing u…

• list_accounts

  Every ad account of this business that Taseli runs: Google Ads, Meta and TikTok, each with its id, platform, currency, goal and target, monthly budget and spend so far, totals over the last 28 complete days (the app's window), when it last synced and whether it is read only (not…

• get_account_review

  The deep read of each ad account, as a senior campaigner sees it: the written review (verdict, tracking, top findings with the fix and its monthly worth) and the facts under it. Per search campaign: impression share, share lost to budget and to rank, top-of-page share, bid strat…

• get_guidance

  How Taseli would approach one question on this business's account, as a decision: the verdict for the account's stage (computed from its own numbers) and tracking, the principle Taseli follows on the topic, the owner's own rules (they outrank Taseli's practice), Taseli's recomme…

• explain_change

  The full recorded story of one change in an ad account, for 'why did you do that?', 'who changed X?', 'what happened with the budget change on…': what started it (an engine check, the daily review, a plan branch and its condition, a chat request, the owner, or someone outside Ta…

• get_benchmarks

  How this account compares with businesses like it across Taseli (same platform, goal, kind of business and region; no business can be identified), as a decision: better, typical or weaker, with the rounded typical range (middle half) of cost per result, return on ad spend, cost…

• get_plan

  Taseli's work plan for the business, read only: the active plan (stage, goals, the owner's rules it follows, what Taseli does now and next and why, its if-then branches, when it is looked at again), or a plain note that none is built yet; plus the follow-up steps waiting (what,…

• test_idea

  Puts one idea the owner wants TESTED into Taseli's test queue: 'try a headline with the price', 'test a video with a customer', 'what if the ad shows the team'. Taseli's test calendar runs it before its own ideas, as soon as the account has room and budget (one idea against what…

• list_decisions

  Changes Taseli prepared and is waiting to make, most valuable first, each with why, the monthly saving and a link to approve it in Taseli. Only the owner approves, in Taseli. status: waiting (default), active (approved, running or in its 7-day watch), done (kept, undone, decline…

• what_we_did

  Changes Taseli made recently, in plain words, and what it is watching now; first, where each account stood before Taseli against the last 30 days ('since we started', with its honesty caveats). Useful for 'what did you do for me?'.

• propose_campaign

  Creates a proposal in Taseli for a new campaign on a topic, planned with AI from the business brief and memory. Google Ads: Search, Performance Max, Demand Gen or an App campaign for installs (type; left out, Taseli picks by the business and its stage; a Search campaign for a bu…

• send_to_ad

  Put a studio ad (all its sizes: the creative ids of one ad) or ad texts written by Taseli's studio into a RUNNING ad, as one proposal the owner approves in Taseli (nothing changes before that). Without `kind`, lists where it fits: Meta ad sets (a new ad with the ad set's own lin…

• place_creatives

  Put the business's library pictures and videos into its EXISTING running campaigns, as cards to approve: a new ad in a running Meta ad set, more pictures and videos in a running Google Performance Max asset group, a new video ad in a running Google Demand Gen ad group, or a new…

• get_decision

  One change Taseli prepared or made, by its id or #number (as listed in Taseli or from a link): what changes from what to what, why, its worth, risk, who decided and how, when it ran, its 7-day watch and whether it was undone, with the approval link. Read only.

• propose_change

  Prepares one change to a running ad account as a proposal the owner approves in Taseli: pause or resume a campaign (or a Meta ad set, a Google ad group), a new daily budget, a target (Google target CPA or ROAS, a Meta or TikTok cost cap or bid cap, a Meta ROAS floor; a proposal…

• get_creatives

  Each picture and video in the ads (with its id) with its own last-30-day results (spend, results, CTR, cost per result), a verdict (good, ok, weak, untested, unused, new) judged among that account's own creatives, whether it is live, whether it matches the current offer, and for…

• update_brand_kit

  Set what the owner said about the brand: colours (#RRGGBB), fonts, tone, a brand line, what the brand always does and never does. Only the keys sent change; an empty string or list clears one. Every ad made after follows it.

• get_creative_strategy

  This business's creative strategy as a decision: the next ad to make and why (the owner's one line), what wins here in plain words (its own ads' results), what tends to win for businesses like it, what rivals lead with, what not to repeat, and a ranked plan of the next 3-5 creat…

• list_competitors

  The competitors Taseli watches for this business (Meta and Google ads in Israel, checked weekly): each with its live ads, new and stopped this week, its longest-running ad in days, a one-line summary of what it runs and when it was last checked; plus competitors Taseli found and…

• get_competitor_ads

  The actual ads competitors run or ran, from Taseli's archive of the Meta Ad Library and Google Ads Transparency Center (Israel): the ad text, headline, call to action, landing domain, format, placements, start date, days running and a run label (new <7 days, running, long 30+ da…

• get_market_insights

  Taseli's weekly read of the competitors: the week in one sentence and up to 5 ideas (offer, price, long runners, format, channel, hook, audience, language, gaps, strengths), each with what changed, why it matters, how sure Taseli is, the competitor ads it cites as evidence (ad i…

• get_market_trends

  The standout TikTok ads in Israel in the business's category over the last 30 days (TikTok Creative Center), ranked: title, objective and cover. These are category trends, not the business's competitors (TikTok's ad library doesn't cover Israel). Useful for 'what works on TikTok…

• add_competitor

  Starts watching a competitor. Pass `input` (the business name as the owner said it is enough: it is first looked up on the web for its exact name, site and Facebook page, then in the ad libraries; a site or a Facebook page link also works). One clear match is added at once; seve…

• remove_competitor

  Stops watching a competitor (or turns down a suggested one). The ads collected so far stay in the history and it can be added back any time. Owner, admin or manager only.

• refresh_competitors

  Re-checks every followed competitor now instead of waiting for the weekly check, then refreshes the ideas (~10-20 minutes). Pro plans, once a week; owner, admin or manager. Spends a few data-vendor calls, never ad money. The weekly data is usually fresh.

• get_memory

  Search what Taseli remembers about this business beyond the business card: older facts, the owner's rules and decisions with their exact words, attempts and how they went, notes waiting for the owner's confirmation. Useful for 'what did I tell you about…', 'did we try…', and for…

• remember

  Save one thing to Taseli's memory of this business so every later decision follows it: the plan, the daily review, new ads and campaigns, every answer. Holds one lasting rule or preference ('always…', 'never…', 'I prefer…', 'from now on…', 'don't touch…'), a fact about the busin…

• record_idea

  Sends the Taseli team a note about something the owner asked for that Taseli can't do yet (a change with no tool, a missing report, a platform feature), or an improvement the conversation showed. It changes nothing in the account.

• list_reports

  The business's results reports, newest first: period, for the owner or written for a client, draft or sent, headline and the link to read it in Taseli.

• make_report

  Writes a results report, the same as Reports in Taseli: the last 28 complete days (the app's window) or the last full month, for the owner or written for the business's client (no budget or bid talk), from Taseli's records: results by week and campaign, what Taseli did and why,…

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