Full Google Ads, Analytics & Tag Manager lifecycle MCP for AI agents — 57 tools.
Connect Runs on your machine
claude mcp add ainative-gtm-mcp -e GOOGLE_ADS_DEVELOPER_TOKEN=<GOOGLE_ADS_DEVELOPER_TOKEN> -e GOOGLE_ADS_CUSTOMER_ID=<GOOGLE_ADS_CUSTOMER_ID> -e GTM_SERVICE_ACCOUNT_KEY_PATH=<GTM_SERVICE_ACCOUNT_KEY_PATH> -- npx -y @ainative/[email protected]{
"mcpServers": {
"ainative-gtm-mcp": {
"command": "npx",
"args": [
"-y",
"@ainative/[email protected]"
],
"env": {
"GOOGLE_ADS_DEVELOPER_TOKEN": "<GOOGLE_ADS_DEVELOPER_TOKEN>",
"GOOGLE_ADS_CUSTOMER_ID": "<GOOGLE_ADS_CUSTOMER_ID>",
"GTM_SERVICE_ACCOUNT_KEY_PATH": "<GTM_SERVICE_ACCOUNT_KEY_PATH>"
}
}
}
}{
"mcpServers": {
"ainative-gtm-mcp": {
"command": "npx",
"args": [
"-y",
"@ainative/[email protected]"
],
"env": {
"GOOGLE_ADS_DEVELOPER_TOKEN": "<GOOGLE_ADS_DEVELOPER_TOKEN>",
"GOOGLE_ADS_CUSTOMER_ID": "<GOOGLE_ADS_CUSTOMER_ID>",
"GTM_SERVICE_ACCOUNT_KEY_PATH": "<GTM_SERVICE_ACCOUNT_KEY_PATH>"
}
}
}
}{
"servers": {
"ainative-gtm-mcp": {
"type": "stdio",
"command": "npx",
"args": [
"-y",
"@ainative/[email protected]"
],
"env": {
"GOOGLE_ADS_DEVELOPER_TOKEN": "<GOOGLE_ADS_DEVELOPER_TOKEN>",
"GOOGLE_ADS_CUSTOMER_ID": "<GOOGLE_ADS_CUSTOMER_ID>",
"GTM_SERVICE_ACCOUNT_KEY_PATH": "<GTM_SERVICE_ACCOUNT_KEY_PATH>"
}
}
}
}Replace the values in angle brackets with your own. Keys stay on your machine; we never see them.
Tools
This server runs locally, so its tools are listed by your MCP client once it starts.
Environment variables
| Name | Description |
|---|---|
GOOGLE_ADS_DEVELOPER_TOKENOptional, secret | Google Ads API developer token (required for Google Ads tools) |
GOOGLE_ADS_CUSTOMER_IDOptional | Default Google Ads customer ID (10 digits, no dashes) |
GTM_SERVICE_ACCOUNT_KEY_PATHOptional, secret | Path to a Google Cloud service-account JSON key with Tag Manager API access |
Details
| Package | @ainative/[email protected] (NPM, stdio) |
| First published | 1 Aug 2026 |
| Last updated | 1 Aug 2026 |
| Registry name | io.github.AINative-Studio/ainative-gtm-mcp |
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